Location based offers, Zong leads all others, grabs enormous first mover advantage , Ufone , Mobilink Jazz follow

Well one thing which is essentially thought in marketing is how to identify market segment and their needs and how to convert these prospects into your customers. The next thing which all marketers learn is the ability to identify a vacuum or gap in the industry and offer something to this segment which no other has done before. Its called the "First mover advantage".

Well you would be thinking about why we are talking about marketing here.? Well , the reason is pretty simple. We have truly identified a genuine example of this lesson in our telecom market. Yes , we are talking about Zong.

Zong has been progressing and leading all the telecom companies in the market by offering different and well made offerings . It is the youngest telecom company in the Pakistani market , yet it continues to surprise us by its marketing strategies and plans. No wonder marketing is an art and a skill that many need to learn.

The marketing gurus in Zong have taken the company to new heights of success .To prove our example , allow us to put down some points for you.

• Zong's first market leading strategy which was followed by other cellular providers soon after was its cheap GPRS offerings . By offering different time based, data based and unlimited GPRS plans , it managed to gain lots of loyalties of people who were finding it hard at that time to use GPRS for less. Soon after Zong's fabulous offers, other cellular companies recognized the market and offered their own GPRS packages like Ufone and Telenor.

• Another very interesting move by Zong was its recently launched youth oriented brand called "m9". Not only was its marketing strategy outstanding due to which it gained much hype before its launch, its tariffs and offerings are well designed as well. It has something for everyone whether you are a sms buff, GPRS geek or an avid caller you are sure to find best offerings in "m9". Particularly comparing to the launch of Mobilink's youth brand "Jazz Jazba" Zong's "M9" marketing ads and its offering plans were far better then "Jazz Jazba". Also considering the fact that Zong launched its "m9" brand well after already established youth brands like Djuice, Uth Package, and Glow , the launch of "m9" was truly well executed and deserves our nod.

• The plan of Location based offers which now covers 100 cities in Pakistan contributed great value to Zong's image. It has gained massive popularity among people. It has carved numerous benefits from this offer. Not only it managed to gain more subscribers in 2010 then all other cellular companies it was able to increase its brand image manifold. Now following Zong's strategy Ufone offered Karachi offer and now Mobilink Jazz is also going to offer Karachi Unlimited.

Seeing the progress of Zong and its marketing strategies i think its time we say that Zong is now the new marketing guru in the telecom sector. Chinese sure know how to do business.!! Two thumbs up for Zong.